For better or worse, Pop-Tarts transformed the American breakfast as we know it. On Tuesday, the classic toaster pastry company transformed Kellogg's cereal-themed restaurant in Times Square -- into a pop-up Pop-Tarts Cafe, of course. Try saying that three times fast.
That's right: there's now such thing as an all-Pop-Tarts restaurant and its menu all but guarantees instant sugar overload with Pop-Tarts pizzas, burritos, nachos, cheesecakes, shakes, and more full-fledged desserts thinly disguised as breakfast. But sort of like the sugar rush you get after eating Pop-Tarts, the cafe won't be around for long. It's open to the public from Tuesday, February 21, through Sunday, February 26, according to a press release.
Of course, it remains to be seen if the fancy Pop-Tarts creations will ever be better than a simple Pop-Tart fresh out of the toaster, but a few highlights from the cafe's menu look pretty great:
Chili Pop-Tarts Fries
Frosted Chocolate Chip Pop-Tarts “fries” topped with Pop-Tarts “ground beef,” frosting “cheese,” and colorful candy “scallions”
Frosted S’mores, Frosted Chocolatey Caramel or Frosted Strawberry Pop-Tarts rolled in fresh, sweet crepes with different complementary toppings
Pop-Tarts’ take on classic tiramisu
You can also order things like Pop-Tarts cheesecakes, shakes, and cake poppers (cake pops, minus the stick), if you're into that kind of thing. Pretty fancy, right? Well, many of the elaborate creations have price tags to match; for example, the aforementioned Pop-Tarts Burritos will set you back $12.
Or you can always just order plain old Pop-Tarts, available in 18 flavors for a buck each, although the menu makes no mention of whether or not you can order them toasted. You can also get $3 flights of four Pop-Tarts each that highlight certain flavor combinations. Yes, you read that correctly. Pop-Tarts Flights. What a time to be alive.
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Imagine the candy store of your dreams, replace all the candy with cereal, and you've got Kellogg's NYC, a cereal bar smack dab in the middle of Times Square opened in 2016. The restaurant itself is high above the rest of Times Square's offering when it comes to aesthetic — minimalist decor and white-painted open brick walls make it look more like a Williamsburg brunch spot than a tourist trap. While paying box prices for a bowl of your favorite cereal might not sound appealing, there's no one else that'll top it with blueberry jam, lemon zest, limes or pistachios for you.