My Pop-Tarts preference is specific. Of the 20 plus flavors on store shelves, I choose the classic Frosted Strawberry every single time. Or rather, I did. Yes, as in past tense. The packed pastry purveyor just unveiled its latest creation: a toaster pastry-pretzel hybrid. Now I have no choice but to realign my flavor loyalties.
On Tuesday, Kellogg's announced the arrival of its Chocolate and Cinnamon Sugar Pop-Tarts Pretzel and it could very well be the sweet and salty breakfast we didn't know we needed.
"Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods," Marketing Director Joe Beauprez said in a statement. "With the debut of Pop-Tarts Pretzel, we've fixed a snacking staple, and added two more delicious options to our line-up of flavors."
These babies are hitting store shelves nationwide in January 2020 for a suggested retail price of $3.49, but according to the official Pop-Tarts Twitter account, rollout will actually begin next month.