No matter how much you love guzzling cold brew coffee all day, making the caffeinated cool stuff is kind of a pain in the ass. Buying it by the grande at your local coffee shop adds up, and attempting to brew it a home takes half a day, which isn't exactly convenient. A new coffeemaker, however, promises to produce cold brew in just minutes.
It's called Prisma Cold Brew, and as explained in the promotional video above, the sleek machine will make you a 750ml carafe of read-to-drink cold brew in 10 minutes or less -- or as they say in the consumer appliance business, it offers a significant reduction in the pain-in-the-ass factor. Or something like that. Anyway, the promise of convenient cold brew coffee appears to be appealing, considering the Indiegogo campaign to fund the device raised more than $61,000 of its $150,000 goal since it launched on Monday.
According to the campaign page, Prisma manages to avoid the traditional cold brew brewing eternity with its "specialized vacuum infusion process." It uses widely available filters, allows you to use the coffee of your choice, and is allegedly easy to clean after using it. The machine is being developed by FirstBuild, which describes itself as a "co-creation community" funded by household product giant, GE Appliances.