"Everybody who wants to buy a bottle of Prosecco will get it. It might just be a bit more expensive," Karl Storchmann, Clinical Professor of Economics and Managing Editor of the Journal of Wine Economics, told Thrillist. "In the short run it will be hard to produce more. Maybe in 3 to 4 years."
Mike Veseth, known to the world as The Wine Economist, agreed.
"It is my impression that the wise wine people in Prosecco-ville will adjust supply regulations to accommodate the rising demand," Veseth told Thrillist. "Prices may rise and very cheap wines become harder to find, but I don’t think we will run out of Prosecco."
Storchmann went on to say that price increases will hardly be noticeable for most consumers, given the volume of brands and producers in the market. In the meantime, he suggested, sparkling wines from other countries might cut into Prosecco's dominance.
"It’s likely that other low price sparkling wines jump in. Spanish Cava?" he said. "There are sparklers in every country. Although, the price-quality ratio for Prosecco is outstandingly good."