In the end, Duffy won. For a limited time, the burger is back on the menu.
It's certainly not the first time a company has acted based on social media chatter. Make enough noise and many companies will respond, for better or worse. "Over the past five years, Red Robin has received hundreds of requests to bring back The Oktoberfest burger, but no fan spoke louder than Roxy Duffy," Marie Post told Thrillist via email. "She captured my attention, and we decided to make her goal a reality."
It's easy to be cynical about brands acting like your friend on social media. (And lots of that cynicism is justified.) However, there's something kind of hopeful about Duffy's case. She was persistent, even if it was occasionally for laughs and her following wasn't the loudest. For her efforts, Duffy isn't just getting to taste the Oktoberfest burger again, Red Robin is throwing a party for her and her friends. Duffy is the guest of honor, undoubtedly, but she'll be joined by Marie Post, who is flying into town to enjoy an Oktoberfest burger with her.