Aside from the obvious, because it's awesome, one must ask why PNC invested so much time and money into a gigantic gingerbread house. Short answer: The Christmas Price Index. Inside the gingerbread branch, people can learn about the index and present-day cost of each gift in the carol “The Twelve Days of Christmas.”
As they say, "It’s a fun way to learn about the economy,"
Using the expertise of real architects, a wooden frame was erected (lol) and secured with hand-applied silicone-based icing to give it that pizazz one would find in a normal-sized gingerbread bank.
If you're worried about making the trip down to Philly to see the gigantic house, you can bypass the stress of travel with a 360° virtual tour. Let's just hope they clean up all the crumbs after they take this thing down... because that's a pretty surefire way to get ants.