Measuring tape isn't something that most people think too much about. You probably have one in a tool box or junk drawer and get frustrated when that bendable metal one can't be used to figure out your waistline. Or when that paper one rips, or when that elementary school ruler needs to measure something longer than 12 inches.
Bagel Labs set out to rectify the need for all these different kinds of measuring tapes. They've made a smart measuring tape, bringing the instrument into the modern era. "In the past few years, all sorts of measuring devices have become smarter, and made our lives easier," says CEO and founder Soohong Park. "Smart scales, smart thermometers, and even smart watches, but when it comes to measuring size we still use a tape measure, which is more than a century old."