Rare are the times when famous rappers don't know what to say. After all, that's how they get those diamonds and drop-tops you can't afford. But then they see Rich Chigga, and he's not like anything they've seen before. Really, he's not like anything anyone's seen before. And thankfully, those moments are captured on video.
In a recently published YouTube clip by 88 Rising, rappers Ghostface Killah, Cam'ron, Desiigner, and a host of others react to seeing the music video for the track "Dat $tick" by Rich Chigga, aka Brian Imanuel, a 16-year-old homeschooled boy who lives in Jakarta, Indonesia.
If all of this sounds weird, you're very correct.
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"Dat $tick" might seem like a joke, because of the general stereotype of what a rapper looks like -- pretty much nothing like Rich Chigga -- and what the music and lyrics sound like. As Cam'ron says, "His voice is mad deep. He don't look nothin' like he sound."
Which, really, is the whole point of this newest clip.
While this video is most of the world's first introduction to Rich Chigga, he's also active on social media -- particularly on Twitter.
While "Dat $tick" isn't a joke in itself, the kid clearly has some comedic chops. As Imanuel told Hypetrak, "It was actually half serious. In the music video, I was going to dress like a rapper, like Post Malone and A$AP Rocky. However, I had a last minute concept change and did not want it to look like some scrawny Asian kid that's trying to be hard and gangster -- so I chose a less serious costume. But even then, there are still people who don't get it."
The kid's wearing a fanny pack and takes a selfie in a mirror while eating ramen. If you still don't get it, just check out his My Strange Addiction clip.
It's doubtful this is the last we've heard from Brian Imanuel.
And that's probably a good thing.