Arbuckle's joke was obvious, but the hoax was given a semi credible look when he changed his Twitter name to "Rick and Morty Creator" (it's since been changed back to normal). But despite the glaring fact that Arbuckle's tweets wreaked of falsehood -- Rick and Morty was created by Justin Roiland and Dan Harmon, the latter of whom is a co-creator of NBC's Community -- more gullible Rick and Morty fans bought into it like a winning lottery ticket.
"The fans were not pleased," Arbuckle said in a story for Mashable. "As my phone began to sputter and overheat from thousands of new follower notifications, fans flooded my mentions and inbox with love for the show and horror at its imminent destruction by river."
Incredulous and hurt, they tweeted their feelings at the non-creator: