A spokesperson tells Thrillist Angry Orchard has been experimenting with the recipe for three years, working to get this right. "The cider-making team has traveled around the world to find high-quality apple varieties to use in their ciders," the spokesperson said. "When looking to create Rosé, they knew they wanted to continue driving apple-forward flavor and looked to find the perfect apple to do so." The team ultimately landed on Amour Rouge apples from Brittany, France.
Cider sales exploded over a five-year period from 2011 to 2016, but have since stagnated. It's not surprising that cider-makers are trying something different, like jumping on wine's biggest trend. Rosé only accounts for 1.5% of sales in the table wine category, according to Nielson. Yet, it's growing rapidly. Over a 12-month period ending December 2, rosé sales rose almost 40%.
Angry Orchard isn't the only major cider producer giving this a go. Crispin, owned by MillerCoors, is producing one as well. You can also track down varieties on the theme from Virtue (Cider Rosé), Strongbow (Rosé Apple), Citizen Cider (bRosé), Wölffer (No. 139 Dry Rosé Cider), Cidergeist (Bubbles), and Original Sin (Dry Rosé Cider), among others. Even vodka producers are jumping on the rosé bandwagon. So, if you're looking for shelter from the rosé storm, you may just have to delete your Instagram account.