A spokesperson tells Thrillist Angry Orchard has been experimenting with the recipe for three years, working to get this right. "The cider-making team has traveled around the world to find high-quality apple varieties to use in their ciders," the spokesperson said. "When looking to create Rosé, they knew they wanted to continue driving apple-forward flavor and looked to find the perfect apple to do so." The team ultimately landed on Amour Rouge apples from Brittany, France.
Cider sales exploded over a five-year period from 2011 to 2016, but have since stagnated. It's not surprising that cider-makers are trying something different, like jumping on wine's biggest trend. Rosé only accounts for 1.5% of sales in the table wine category, according to Nielson. Yet, it's growing rapidly. Over a 12-month period ending December 2, rosé sales rose almost 40%.