To hear Reifenberg tell it, no nerd bar is too high. He's so committed to crafting an immersive experience within the space -- one that is now fixed, free to attend, and doesn't just evanesce in a pop-up setting -- that he's putting his money where his mouth is: "I'm going to pay for my bartenders go and see Thor: Ragnarok, and Justice League, and The Last Jedi, because if you walk in at 6pm on a Thursday, and you're the only one in this bar, I expect my bartenders to engage you by saying 'Hey, what did you think of the new Spider-Man: Homecoming?'"
To Reifenberg, the interactions that result from the melting pot of fandoms are particularly special. "I've done all the Star Wars conventions, I've done all the Comic-Cons," he said. "For me it's really fun to watch Alf sit next to Malcolm Reynolds sit next to Star Lord next to Darth Vader and have a conversation about the fact that Karate Kid is coming to YouTube Red. It's bringing that community and getting to see how clever people can be."
There aren't many other bars in this galaxy that can lay claim to those same conversations. Maybe one existed though, a long time ago, in a galaxy far, far away.