Joining the ranks of the brand's legendarily weird commercials, this latest spot starts out with a close-up of an older woman sitting on a couch, tossing individual Skittles into her mouth. It then cuts to a young dude naming individual Skittles flavors, eventually revealing that the two are connected via an unnervingly long and girthy umbilical cord, which awkwardly twitches every time a Skittle passes through from mother to son.
Pro-tip: don't watch this before brunch with Mom. Or ever.
Update 5/11/2017: Due to a deluge of complaints for it being too gross, Skittles decided to pull the ad. However, there are still some duplicate versions floating around (like the one above), if you still want to watch.