"We decided to create it as an experiment," the spokesperson said. "The company had tried other strong beers in the past and we realized that there was a demand in certain export markets, including the Chinese market." It is primarily exported but was recently made readily available in the UK. Unfortunately, it's not for sale in the US, making it hard to get your paws on.
The fortified beer retails for around $76 a bottle and comes with a warning. It says not to pop the top and drink like an average beer, appealing as that may sound. The brewery recommends you imbibe "in 35ml measures," which is about the size of a shot glass. At this ABV, that's probably a smart way to figure out what the world's strongest beer tastes like.
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