Jenner, a member of the Kardashian family who maintains 24 million followers on Twitter, is a social media influencer whose every passing insight becomes a guidepost for legions of obsessive fans. As a consequence, her tweet ensured swift consequences for Snap Inc., shrinking the company's shares by as much as 7.5% as it garnered over 45,000 retweets.
Snap's troubles aren't all attributable to Jenner's Twitter account. Earlier this week, a Citigroup analyst downgraded the company's stock to "sell" after a proliferation of negative reviews, Bloomberg reports.
Snap, unfortunately for the army of Jenner-aficionados scattered across the web, has remained firm, saying it won't revert back to its flagship app's old format. Earlier this month, CEO Evan Spiegel said the app's redesign made it "simpler and easier to use, especially for older users."
Fortunately for Snap Inc., old people probably don't really listen to Kylie Jenner.