Leek would like his message to travel directly to the ears of Snap Inc. CEO Adam Spiegel, who called the redesign "simpler and easier to use, especially for older users" in the company's full-year earnings call earlier this month.
"I go to people's story and I'm sitting there confused, then I check on my own story and I barely got some views," Leek rapped.
Leek's viral message follows a seemingly global effort to convince Snapchat it made a bad move: a Change.org petition currently making the rounds calls on the company to reverse course, and it's close to nearing its goal of 1.5 million signatures as of Thursday afternoon.
The petition's author, Australian user Nic Rumsey, wrote:
"There is a general level of annoyance among users and many have decided to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that’s how annoying this new update has become. "