He also said the NES Classic madness wasn't an intentional exercise in buzz building. He claims the company genuinely underestimated how excited fans would be based on the demand for other retro consoles.
Like the NES Classic, the SNES Classic is retailing for $79.99, but Fils-Aimé warns you shouldn't get suckered into online auctions. People paid upwards of $500 for the NES Classic, but Nintendo says there won't be a shortage this time around. “I would strongly urge you not to overbid on an SNES Classic on any of the auction sites,” Fils-Aimé told FT. “You shouldn’t [have to] pay more than $79.99.”
The signs pointed to the same kind of situation where you either don't get one or you pay too much after recent pre-order mishaps, but Fils-Aimé passed the buck. He says those mishaps were "outside our control," shifting the blame to retailers. He added that Nintendo has "dramatically increased" production on the SNES Classic, to avoid that kind of shortage.