It’s 2017, and innovation cuts into literally every aspect of your life, even lazy afternoons spent swilling beer on your couch. The Sobro, a coffee table replete with a beer fridge, USB charging ports, bluetooth connectivity, touch control interface, and many other extravagant features, will guarantee you stay sedentary and content every day of the week. It’s a bro-nafide coffee table revolution.
The makers of this lavish product are marketing it to those who live a “digital lifestyle.” But upon closer examination, it caters more obviously to people who enjoy drinking beer and watching a rousing game of sports ball. Think about it: It's called the "So-bro." Unsurprisingly, the Sobro has surpassed its goal on Indiegogo quite easily, garnering 1828% of its $50,000 target. That's just a few dollars shy of $1 million.