'Sonic the Hedgehog' Is Getting a Redesign Because People Hated the Trailer So Much
Filmmakers can be notoriously prickly about criticism and excessively precious about the sanctity of their vision and creative process...
Filmmakers can be notoriously prickly about criticism and excessively precious about the sanctity of their vision and creative process. Some, though, realize when they've made a huge mistake. The director of the new Sonic the Hedgehog movie falls into the latter camp, because he just announced the iconic character is getting a redesign in response to the internet's negative reaction to the recently released trailer.
The first trailer for the forthcoming Sonic the Hedgehog live-action movie dropped earlier this week and was swiftly roasted online for many reasons, but namely for its depiction of the speedy blue hedgehog, which many found to be incredibly unsettling (those human teeth!). It drew so much ire and negative attention that the director behind the would-be blockbuster is promising they'll be going back and making some, uh, changes.
Jeff Fowler, the movie's director, took to Twitter on Thursday night to say he's heard the response to the trailer "loud and clear" and that Paramount Pictures and Sega are committed to making the movie as good as it can be. In other words, they're going to go back and presumably fix a few of the things folks were downright horrified by (did we mention Sonic's creepy hands?!).
Thank you for the support. And the criticism. The message is loud and clear... you aren't happy with the design & you want changes. It's going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be... #sonicmovie #gottafixfast 🔧✌️— Jeff Fowler (@fowltown) May 2, 2019
Considering the movie is scheduled to be released in a matter of months (November 9), going back to the drawing board on the titular character will certainly be a big lift, but that's apparently what they're going to do.
The announcement was met with surprise on Twitter. Many were shocked that the negative reception was enough to convince the team to rethink its biggest character, and pointed out just how much work it will require this late in the game.
Man, there are a lot of implications to changing Sonic at this point. The movie opens in November - no doubt the merch is already well underway. This is the title character! How much will they need to change?— Eric Goldman @ Endgame Again Probably (@TheEricGoldman) May 2, 2019
I could see them touching up the teeth maybe? Possibly making the eyes a little bigger too. But yeah other than that I feel like it would be really hard to do anything this late in the game— Kevin DiBiase (@Hylianhero777) May 2, 2019
If they drastically change Sonic’s design for the movie, gonna be plenty of toys and associated merch still on the old design.— Joe Fourhman (@fourhman) May 2, 2019
Others speculated that the whole saga was calculated to drum up interest and is simply an evil genius marketing move.
I love how hating on the Sonic trailer is more popular than the movie ever would have been if they had done exactly what "fans" claim to have hoped for. Makes me wonder if this is evil marketing geniustry.— Sharky Laguana (@Sharkyl) May 2, 2019
Whatever is really going on here, it's a pretty wild turn of events. Just goes to show that shouting into the void on the internet isn't necessarily a lost cause.