But what began as a very simple call for questions and feedback -- something the rail company takes on Twitter often -- has spiraled into a hilarious string of jokes and trolly shenanigans. Tweeters have sent him ridiculous questions and joked that he's probably the CEO in disguise. Eddie, for his part, has gamely joined in on the fun, tweeting pithy ripostes back at them as quickly as he could.
"I just tried to be myself and everything just turned out as it has," he later told Scott Mills of BBC Radio 1.
Eddie took a break and allowed someone else to take the reins on the replies from the account, but has since returned, meaning -- hopefully -- the hashtag #AskEddie will be something Southern's customers and the rest of Twitter can enjoy for the foreseeable future, or at least until Eddie goes back to school. Here are some of the funniest questions he received and his replies.