They're crowdfunding the project on Kickstarter and while non-believers might laugh, the concerns are real enough that they're finding success. With more than a week remaining in their campaign they've raised over $18,000. That's over three times the initial goal.
However, if you're going to treat your johnson like it's king of the castle, it'll cost you. One set of boxers runs about $42. It's a steep price to pay to make sure you aren't inconvenienced in the slightest. But people have done stranger things and crowdfunded even more improbable things.