You can hear a snippet of the song in the above North Face ad.
In general, there are a couple ways you can take this news. One is finding it disconcerting that companies having access to personal information has become so normalized that this promotion isn't seen as all that weird. The promotion relies on knowing where you are and what the weather is like around you.
On the other hand, you could do as White Denim says on last year's Stiff and "try to have a good time."
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