The somewhat surprising partnership appears to make strategic sense for both brands. Spotify, for one, has made several unsuccessful attempts to integrate its own original video content into the platform. But, by teaming up with Hulu and providing access to everything it offers (award-winning original shows, entire cable and network series, a rotating catalog of feature films, etc.) for the same $4.99 monthly price it was charging for its Premium Spotify-student plan, the company is able to integrate video while redoubling its efforts on building the best on-demand music streaming service.
Additionally, it gives Hulu an opportunity to hook even more customers on its premium paid version. The end game, after all, is for both services to get coeds so hooked that they'll be willing to pony up regular prices once they graduate and age out of the discount.