Forget snow, forget presents, forget candy canes, you know the holidays are upon us when Starbucks' red cups come to town. Hear that, guys? Christmas isn't cancelled! The tradition of a decorative cup has been in effect since 1997, signifying the return of what's known in some circles as "the holidays," but this year the coffee behemoth is going for a more simplistic look.
"In the past, we have told stories with our holiday cups designs,” says Starbucks vice president of Design & Content, Jeffrey Fields, “this year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”