Starbucks said it also does additional behind-the-scenes work to ensure it sources its coffee beans responsibly, and to give back to the farmers who grow them. For example, it claims that 99% of the coffee it sells has been verified as "ethically sourced," which means it knows exactly where it comes from, how it's grown, and how it impacts the environment. As part of this year's National Coffee Day promotion, the company launched a new page on website with an extensive account of its coffee-sourcing practices.
"Year-round, Starbucks is dedicated to helping farmers overcome the challenges facing coffee communities and committed to buying 100 percent ethically sourced coffee in partnership with Conservation International," the spokesperson said. "In total, Starbucks has invested more than $100 million in supporting coffee communities through collaborative farmer programs and activities -- including Coffee and Farmer Equity (C.A.F.E.) Practices, farmer support centers, farmer loans and forest carbon projects."