Starbucks first teased the drink's annual return with a tweet on August 28, hinting that the big news would be revealed via its Facebook page on September 1. But instead of details on when and how you can finally get your hands on cups of the hot orange stuff, the company launched a puzzling days-long Facebook Live stream featuring kittens, puppies, a bedtime story read by Carel Struycken, an aromatherapy session, and finally, the "hatching" of the Pumpkin Spice Latte. The PSL officially emerged from its summer vacation a little after 8pm ET on Monday.
But it looks like the PSL is kicking off the season alone this time, as Starbucks hasn't announced the launch of any additional fall-themed beverages as it has in the past. Of course, you can probably count on the chain to unleash at least one other sweet, spicy, or otherwise fall-flavored drink in the coming weeks. And before you know it, the red cups will return for the holidays.