Although the indignation is real, Starbucks was quick to allay fears of potentially going broke over an iced mocha addiction. A company spokesperson told CNBC: "We expect the average customer ticket to increase by about 0.5 percent as a result of these beverage adjustments...approximately 90 percent of beverages have not changed price. For example hot brewed coffee, espresso, tea or prepared items were not impacted."
Starbucks’ biggest devotees are justified in some of their misgivings, being that November’s price hike is the second announced by the company this year. In July, the company cited increased operational and coffee costs to initiate a price increase of up to 30 cents on some goods.