Starbucks said it will serve drinks in the new cups for a limited time at its locations around the world, then will presumably switch back to the main holiday cups that you can customize by coloring yourself. Critics have decried the original 2017 holiday cups in recent weeks for allegedly promoting a "gay agenda," largely thanks to a BuzzFeed story that branded them as "totally gay," according to a report by The New York Times. Yes, it's as if the news cycle this year wasn't tiring enough.
"The red cup is a clean design, with the heart as a space where people can highlight someone in their life who makes the season special," Leanne Fremar, executive creative director at Starbucks, said in a statement. "The design symbolizes the love and warmth felt during the holiday season, when we connect with friends and family."
Of course, you can always just scribble your own name in the middle of the heart after you treat yourself to a $5 holiday drink. After all, you have to hear about Starbucks' holiday cups again.