It's so entrenched in the popular lexicon that, as of last week, "woke" has an entry in the Oxford English Dictionary. The OED gives a couple definitions: "Originally: well-informed, up-to-date. Now chiefly: alert to racial or social discrimination and injustice; frequently in stay woke."
Despite efforts to make people woke about staying woke, most saw the "Stay Woke" category as absurd. That's because the category wasn't about politics or inequality or off-the-wall conspiracy theories. The category was literally about staying awake.
Twitter had some feelings on the matter.