A 30-second TV spot during the Super Bowl is one of the most highly coveted advertising spaces on the planet. It is also, understandably, one of the most expensive. But brands don't bat an eye at dropping major moola for a chance at putting together an ad that everybody is talking about the next day.
But just exactly how much does it cost to place a commercial right before, during, and after the Super Bowl? We did some digging to find out how much a single second of airtime is worth in 2018, and how much that's changed over the years.