A report by The Wall Street Journal explains that Nintendo's shares fell 7.1% on the Tokyo Stock Exchange on Monday, the fifth day of losses in a row that have nearly erased the stock's recent gain of about 20%. It's almost like a repeat of the multi-billion dollar hit the stock took when investors realized Nintendo only owned a minority stake in this year's even bigger mobile gaming blockbuster, Pokémon Go.
Basically, analysts believe bullish investors, who bet big on the game's success, are concerned about the thousands of negative customer reviews shared on Apple's App Store that dragged its overall rating down to just two and a half stars. The game also failed to surge to the No. 1 spot on the App Store in Japan, according to the report, suggesting the game is struggling in a huge market and the birthplace of Nintendo and Mario.
On top of that, some critics say the straightforward, one-time fee of $10 to unlock the whole game could turn off some players unwilling to spend that much, and in a more general sense, prevent Nintendo from making even more money from the game over time via smaller in-app purchases, sort of like with Pokémon Go (and many other free-to-download games, for that matter). That's right: it seems like investors are pissed that Nintendo chose a payment model that puts one clear cost up front instead of gradually forcing you to pay smaller amounts in the long run (that would likely result in you spending even more) in order to continue playing, per the report. Pretty crazy, right?