“The Bell stands to be the biggest expression of the Taco Bell lifestyle to day. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” Taco Bell’s Chief Global Brand Officer Marisa Thalberg said in a statement. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”
Not just anyone can book a stay at the Taco Bell Hotel, though. Reservations will open in June, and they’ll definitely fill up fast. Basically, you snooze, you lose with this deal. Taco Bell will announce more information about how you and the T-Bell lover in your life can stay at this unusual vacation hot spot in the coming weeks, so keep it locked on the chain’s social media sites to avoid missing out.
This isn’t the first time Taco Bell has ventured into hospitality, but perhaps it’s most ambitious. In 2016, Taco Bell fans in Ontario, Canada were afforded the once-in-a-lifetime opportunity to spend a night in a Taco Bell, which it dubbed a “SteakCation.” The taco chain set up a bunk bed, couch, and side tables in the middle of one of its restaurants. The setup provided a picturesque view of the ordering counter. Sounds pretty priceless to us.
The Taco Bell Hotel is proof that sometimes your wildest fast food dreams really do come true.