At this point, you've seen ads for Dollar Shave Club, which incorporate a humorous aesthetic that every man needs to shave, but shaving sucks, and it's expensive.
But here's the rub: shaving your face, while painful and expensive, is less painful and less expensive than having a period. Or so I hear (I'm a dude). Thus, Tampon Hero, what's effectively the Dollar Shave Club for periods, plays off that sentiment -- and tapped into something funny.
"You know what the worst part of having your period is?" the video begins. "You know, besides the cramps, bloating, and bleeding out of your vagina?"
The video then dives into the hassle women deal with in preparing for Aunt Flo -- the entire reason Tampon Hero exists. Founder Alex Craig launched the business in October 2015 after creating and selling the Potato Parcels business, a service that delivered potatoes embossed with customized messages. He used the money from that sale to fund Tampon Hero, turning small potatoes into... tampons?
"We're a bunch of guys selling tampons online," Craig told Thrillist. "We just tried to add humor to it."
Craig says Tampon Hero already has thousands of subscribers. But it's not just tampons that make the service interesting. As the video details, subscribers can add other accessories to their orders, such as chocolates, sweatpants, or a DVD copy of The Notebook, starring Ryan Gosling.
The last two things are jokes. But chocolates have proved the most popular add-on so far. As for the jokes -- Craig and his roommates produced this ad spot in a weekend, using nothing but stock video footage.
"We didn't want to spend a lot of money on a video," Craig said. "We just wanted to tell the story of our business."
To answer you assumed question: Yes, there is enough stock footage out there to simulate the actions and reactions of women on their period. At least, how men perceive
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Ryan Craggs is Thrillist's Senior News Editor. He will never be able to empathize with menstruation, because he has a Y chromosome. Follow him @ryanrcraggs.