It's not a sale. Target has announced it's lowering prices on thousands of items as a part of a store-wide evaluation of how it prices products.
At this point, Target hasn't outlined specific products or how steep the discounts will be. The announcement only noted it's happening now and discounted items would include "cereal and paper towels to baby formula, razors, bath tissue and more." So, the kind of things you go to Target for.
At heart, the change means fewer sale prices and more consistently discounted prices. The company is doing away with all those signs that indicated this or that item is a part of one of its many kinds of sales that carried redundant signs like "As Advertised," "Temporary Price Cut," "Weekly Wow," or "Bonus Offer." That parade of signs is out the door. "We’ve eliminated more than two-thirds of our price and offer call-outs so you can more easily spot the savings," the announcement said.