Considering Lay's recent track record of releasing crazy chip flavors like Cappuccino, Southern Biscuits & Gravy, and among others, Wasabi Ginger, it should come as no surprise the company is just itching to launch even more interesting, extreme, and borderline ridiculous potato chips in the new year. Well, that's why we hardly batted an eye when they sent us samples of what will be four new flavors... until we realized Lay's actually sent us eight unlabeled bags of samples, including four new mystery flavors and four more that are already sold in stores. A guessing game.
That's right, Lay's is releasing four new flavors in the near future, but they won't tell anyone what the flavors are until some sort of big reveal later this month. However, the company will share a series of emoji riddles on Twitter this week (they've already posted two), which will serve as clues to figuring out the new flavors, according to a spokeswoman. Additionally, a press release said the all-new flavors will reflect what Lay's is forecasting as this year's top flavor trends, including Indian and Japanese spices, specialty cheeses, and floral ingredients in food. Intriguing.