Passersby of the Wendy's at 4th Street and Frankford Ave in Lubbock, Texas have been treated to an ongoing road sign war between the Frosty-famous chain and the Pure Water Ice & Tea Company across the street. The drama all started a few weeks ago when the latter posted a message offering Kliff Kingsbury free drinks (he's the current head coach for the football team at Texas Tech, which is located in Lubbock). In response, the manager at Wendy's threw up "Hey Kliff, hungry and thirsty? We got you," according to the local NBC affiliate. And thus, the 2017 Battle of the Road Signs began.