"I dispute the fact that it is a trend," Herz said, continuing that the headline gives the consumer the wrong impression. "The use of the word 'flat beer' in the title and 'flat beer trend' is misleading. That insinuates the beer should have been carbonated in the first place."
But, in fact, that's not the case; it's a byproduct of some other ultimate goal. In effect, the "flat" beers used as examples are for foodies and beer-lovers, but they're the kinds of brews you'd expect to find in a brewery's tasting room or in-house brew pub -- not at your corner store, and by no means on tap anywhere near you.