Getting a table at a hot restaurant is hard enough. And getting the best table? Forget about it -- especially if you're not among those blessed with outward beauty, according to a new documentary series.
In an episode of the the UK Channel 4 series, "Tricks of the Restaurant Trade," the show's hosts delve into the practice of what's known as "The Golden Table." Put simply, restaurants seat the "best-looking customers" at the best table in the restaurant, in a highly visible spot, because good-looking customers attract more customers, which translates to more money for the business.
"Everybody likes to associate themselves with cool people and good-looking people," restaurateur Pete Gill, told interviewers. "And you want to feel like you're eating in a restaurant where there are cool, knowing people in that restaurant."
The story got more intriguing when reporter Adam Pearson performed a social experiment to see if the Golden Table practice held up at a number of restaurants. Pearson suffers from neurofibromatosis, which leaves his face covered in non-cancerous tumors, according to The Guardian. To test the "Golden Table," Pearson dispatched a pair of female models to see where they'd be seated at three different restaurants. He then followed up to by trying to be seated himself, along with a female friend. At the first two restaurants, the models received prominent seats, fully in view of a front window. At the third, the restaurant was entirely full, but a server squeezed the models in at the bar.