Not since McDonald’s reinvented the straw with the aid of aerospace engineers has a fast food company gotten so boldly frivolous. The hamburger giant unveiled the Frork -- a fork that uses french fries for prongs -- yesterday, proving that marketing genius is sometimes ludicrously simple and unabashedly dumb.
McDonald’s summoned legendary pitchman Anthony Sullivan to hawk the Frork, producing an appropriately cheesy infomercial. The almost-utensil is being used to promote McDonald’s new line of Signature Crafted™ Recipes sandwiches, which come in Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon varieties. As the infomercial explains, the sandwiches, which are drenched in sauce and toppings, invariably leak and spill over onto your plate. That’s why the Frork is there, to mop up whatever sandwich refuse doesn’t initially wind up in your mouth.