For Kaz, it's more a part of his identity, something he couldn't hide at his job.
"Even when I worked in PC World I would sometimes walk up to people and nip at their shirt."
It bears resemblance to communities like furries and BDSM, but it's not inherently sexual for many of the community members. Each has their own reason for living their puppy life, ranging from escapism to kink.
For Tom, he's looking for acceptance.
“It feels like you can be gay, straight, bisexual, trans and be accepted,” he told the Guardian. “All I want is for the pup community to be accepted in the same way. We’re not trying to cause grief to the public, or cause grief to relationships. We’re just the same as any other person on the high street.”