"Every inch of this store is themed, including bringing products to life,” Mark Cornell, senior vice president of attractions development with SimEx-Iwers Entertainment told WMBF News. “The products that are on the show, you can actually come and experience in the store first hand. Sort of like getting a taste of the show.”
That means you'll be getting a taste of those iconic pink Lard Lad donuts, actual cans of Duff (in this case an energy drink), Squishee slushies, hot-lamp hot dogs, eight flavors of Buzz Cola, and more.
This is all linked to the opening of an IRL Aztec Theatre, which will showcase a "4D" Simpsons experience starting sometime next year. WMBF reports that this is "the first of five future locations like it, and the start of a Springfield [Cornell] wants to grow at Broadway at the Beach."