For vendors of something as deeply unsexy as hypo-allergenic laundry detergent, Tide seems to have no trouble drawing attention to itself: The brand's latest packaging is a perfect replica of a box of Franzia, but filled with liquid soap. It's like Sunset Blush wearing a Halloween costume. And also, it might kill you, so don't drink it.
After hundreds of calls to poison control over consumption of the candy-likened Tide Pods roughly a year ago, it's honestly astounding that the company didn't see this one coming. It feels like a generous holiday gift to the meme artist community at large. Someone please warn every college student in America: Slap the bag isn't nearly as fun when you're swallowing ammonium.
The new look was part of an attempt to create more sustainable packaging: it uses 60% less plastic than your standard container, and it's cheaper to ship in box-form, according to a report by CNN. Tide producers, Procter & Gamble, did not take into consideration, however, the fact that their product now resembles a fire new Franzia X Tide Soap collab.
As is expected with any hot detergent-related scandal, there was much to be said on Twitter.