While the name might remind you of General Mills' beloved Cinnamon Toast Crunch cereal, it looks like Tiny Toast actually falls into the fruity cereal category, coming in two flavors: strawberry and blueberry. As the name suggests (and as you can see in the photos above), the cereal is made up of little bread-shaped pieces of "toast" that are speckled with tiny pieces of strawberry or blueberry. Also worth noting: the cereal doesn't contain any artificial flavors, artificial colors, or high fructose corn syrup. But, more importantly, will it change the color of your milk?
That, and whether a new cereal brand is exciting enough to get people to buy and eat more cereal, remains to be seen.