"We wanted to create a story that touches the viewer within 90 seconds. I think when something touches you, you keep it in mind," Lebhertz told AdWeek. "Nearly everybody has been to the point that you've lost someone, so everyone can empathize with the feeling of our protagonist. It's the memories that keep those persons alive."
And, well, damn if they didn't pull it off. Is somebody cutting onions?
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Ryan Craggs is Thrillist's Senior News Editor. He likes Johnnie Walker quite a bit. But he loves his older brother. Follow him @ryanrcraggs.