Johnnie Walker -- utter the name and instantly evoke more than 150 years of history and a bottle seen in innumerable bars around the world. But somehow, two students at the Film Academy of Baden-Württemberg in Germany managed to produce an ad that captures the spirit of the spirit better than any you've seen or heard before.
As AdWeek reports, students Daniel Titz and Dorian Lebherz directed the spec ad spot, titled "Dear Brother," going all-in on the brand's famous "Keep Walking" tagline. But the ad's cinematography and plotline translate that motto to an epic scale, retracing the path of two brothers' youth through the Scottish highlands.
But the twist ending of this being one brother's final journey tugs at the viewer beyond your typical liquor ad.
"We wanted to create a story that touches the viewer within 90 seconds. I think when something touches you, you keep it in mind," Lebhertz told AdWeek. "Nearly everybody has been to the point that you've lost someone, so everyone can empathize with the feeling of our protagonist. It's the memories that keep those persons alive."
And, well, damn if they didn't pull it off. Is somebody cutting onions?
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Ryan Craggs is Thrillist's Senior News Editor. He likes Johnnie Walker quite a bit. But he loves his older brother. Follow him @ryanrcraggs.