“Its a pilot project, we’ll see where it goes -- but it’s pretty exciting,” Airbus CEO Tom Enders said in an interview with WSJ. As the paper goes on to explain, Uber will send a car to pick you up for your helicopter trip. The goal of the project, at least for Airbus, is to prove there's a viable new business model for helicopter operators and, ultimately, sell more helicopters, according to a press release.
Obviously, this isn't the first on-demand helicopter service to take to the skies, and it's not certainly the first time that Uber has experimented with helicopter service. The ride-hailing company has previously offered its UberChopper service for special events like Bonnaroo in June, the Cannes Film Festival back in May, as well as from Manhattan to the Hamptons a few years ago, per the report. An UberChopper to Formula 1 at the Circuit of the Americas in Austin last October cost $400 a person.