"Using our technology and resources, we can help make it easier for every Uber rider in the U.S. to get to their polling place at the push of a button," CEO Dara Khosrowshahi said in a press release. "We’re also partnering with nonprofit organizations to register voters before state deadlines and provide free rides to the polls on November 6."
To help get people registered ahead of time (and before their state's deadline), Uber has already deployed some in-app resources and tools for riders to use to go through the process. They'll also be emailing info on how to register to drivers and delivery partners across the country between now and Election Day, and hosting registration drives at over 125 of its Greenlight Hubs (employee/driver resource centers in many cities it operates).
Say what you will of the many issues, controversies, and scandals that have plagued Uber in the past, this is an undeniably good thing for everyone right now.