The online realm is a space rife with opportunities to seek affirmation. Facebook shares, Instagram likes, Twitter favs (are those called "hearts" now?) are all ways of getting a little praise for the things you do daily. It's a friend (or stranger) letting you know that your pithy thoughts on Donald Trump's tax return are aces. The idea of Beeps cuts out the middle man and the effort, delivering that good feeling when you need it most, and then again after dinner.
So, good job, UCB. You've made an app we're all a little ashamed to want. Good job.