Following a brutal video of a bloodied passenger being forcibly removed from a full flight, United Airlines has taken a dressing down on multiple front. The passenger, 69-year-old David Dao, was removed for the crime of not wanting to be removed from an overbooked flight. The airline has been dragged on social media and late night talk shows for the extreme reaction to Dao's refusal. The stock market responded accordingly Tuesday.
Early Tuesday, United's market value dropped off a cliff to the tune of nearly $1 billion. By the afternoon, the stock began recovering after a third apology from United CEO Oscar Munoz, which was seen as more sincere than earlier efforts. (Tuesday's apology followed a non-apology that referred to the incident as "re-accommodating" a customer.)