This horrible, no-good week for United Airlines -- in which videos surfaced of a passenger being beaten bloody, dragged down an airplane cabin, and grimly admitted he wanted to die before being ejected from his flight -- just got worse. The Internet hordes have descended upon the brand with hellfire and the shade-fueled hashtag #NewUnitedAirlinesMottos.
United is no stranger to controversy. The airline was previously in the news last year for banning carry-on luggage. What's more, United's CEO offered a tone-deaf half apology and doubled down on the use of brute force, saying in a statement that United's agents were “left with no choice” in the matter. On the video evidence, you can hear the passenger mumbling, “I have to go home,” and “just kill me,” repeatedly to the authorities.