Alabama Sorority Recruitment Video Is Both the Best and Worst Thing Ever
If you try looking up the University of Alabama's Alpha Phi chapter on Twitter, Facebook, Instagram, or Tumblr, you'll be met with expired content pages. That's because the sorority's social media accounts have gone dark after its recruitment video -- which is breathtakingly awful -- received severe backlash, including the claim that it is "worse for women than Donald Trump."
The video, which has since been deleted but uploaded by numerous accounts on YouTube (including the one above), was meant to promote the sorority prior to recruitment, and garnered over 500,000 views on YouTube after just one week, AL.com reports.
The video opens with the "sisters," the majority of which are white and blonde and also probably aliens, bouncing around and waving. What follows is four minutes and 13 seconds of the girls laying in a field, dressed in all white, holding hands and smiling; running around in bikinis with pool floats, blowing kisses; blowing glitter everywhere (messy!); gazing at themselves in the mirror; eating popsicles; and bouncing around and waving some more. A true not-to-be-missed moment happens around the 2:44 mark, when the girls hold hands and dance around in a circle while the school's elephant mascot twerks in the center. Education is boundless!
The music and editing are actually pretty great (high production value!) and momentarily entrapping. But once you come to in a back alley and try to collect yourself, you realize this video, which was clearly produced by Satan dressed in a graphic tee reading "YAAAAAAAS" (who, again, really has a knack for video editing!) should be studied by historians for centuries to come in hopes that one day we can be even just slightly less horrible than this.
AL.com called the video "racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition."
When reached for comment, Thrillist senior writer Dave Infante said, "this belongs in the Louvre."