It's clear, whatever you may think of it, that Pokémon Go is having a cultural moment. The evidence is everywhere. Just how massive it is can be lost in the numbers when it's reported that the game has more downloads than Tinder on Android or that it's gaining more search traffic than porn.
The physical evidence is crazy. Just look to Central Park where, this weekend, a rare Pokémon called Vaporeon appeared, driving hundreds of Pokémad players to the park in search of elusive Pokémon (even though we know Ditto is the rarest Pokémon in New York). The video above shows hoards running across the park. One guy even abandons his car to run after the Pokémon.